Once again, thanks to Madison Reed for spelling it out for us! I love how they keep us informed of things we really do need to know as consumers!
Here is another wonderful, informative article by Madison Reed, who never dumbs it down for us, but keeps it real, knowing we deserve to know what we are putting on our heads, by telling us what is in their products, and what is not! Is it okay to say I love them? I do!
In the world of hair color there are quite a few choices, but not many of them good. It’s as if the drugstore box colors and other online brands have dropped the “care” from hair care. Focusing instead on making the least expensive product that fries your hair and doesn’t take your health in consideration at all.
Here are five hair-damaging chemicals found in most hair dyes:
1. Ammonia / Ammonium Hydroxide:
From our inception we created a formula that does not need ammonia. Other colors use it to increase shelf life, add hair pH, and blast open the hair shaft so their color can penetrate the cuticle.
- Ammonia is harsh on hair leaving it dull and limp
- Responsible for the pungent smell of most hair dyes
- Increases hair porosity, which weakens hair causing frizz and split ends, and leads to color fading
- Exposure to ammonia fumes can irritate skin, eyes, throat, and lungs, causing watery eyes, itchy scalps, coughing, and burning
A common ingredient in many hair colors, resorcinol is used as a dye. Our formula doesn’t need resorcinol.
- Resorcinol is frequent cause of allergic reactions to hair dye
- Can be toxic to the immune system
3. PPD (para-phenylenediamine):
A pigment used to create darker shades. We’ve eliminated PPD from all of our colors and instead use a safer alternative to create our rich, dark shades.
- A high skin sensitizer, PPD is proven to trigger allergic reactions to hair dye which can result in severe dermatitis, swelling, eye irritation, and tearing
- The EPA warns that long-term exposure can lead to asthma, gastritis, renal failure, vertigo, tremors, convulsions, and coma in humans
4. Ethanol Alcohol (isopropyl alcohol):
Known as Alcohol Denat, it’s used in the dye absorption process. We’ve replaced this alcohol with a naturally derived alternative that doesn’t dry hair the way ethanol does.
- Ethanol Alcohol is often the cause of dried out hair after dyeing
Known to be a controversial preservative, parabens are said to prevent the growth of bacteria and fungi. We don’t add parabens to our formulas.
- Parabens have little evidence to support their effectiveness
We care what we put in your hair, that’s why Madison Reed
has eliminated these ingredients from our hair color formula.
We re-engineered hair color by replacing harsh ingredients that are traditionally used in the coloring process with ingredients that are gentler on your hair and leave it healthier with longer lasting, salon-quality results.
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