It's not just about the coffee though. To me it is all about the process of making it. I will admit, I bought a Krueg coffee maker once, I used it for the simplicity for a couple of years off and on, but there is nothing better than a coffee brewed in a moka pot, a turkish ibrik, a chemex, or a french press!
My store does also sell my regular brand, which is a local coffee called P.T.'s, but they only carry a few blends so I go directly to the coffee shop to buy it. They offer anywhere from ten to twenty blends at any given time, including organic and fair trade blends.
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